Online store
An online store that costs less than the platform you're paying now
Your products, your prices, Stripe checkout, tax by province, shipping by zone, French and English, one monthly price, no per-sale platform fee.
What you get
Everything a small store actually needs, none of the apps.
Products, with variants and photos
Every product can have its own colours, sizes and photos — no separate app to manage variants.
Cart and Stripe checkout
Customers add to cart and pay by card, right on your site, through Stripe.
Tax by province, done for you
Every order calculates GST, HST or PST automatically, for wherever it's shipping.
Shipping by zone, pickup, free-over
Set rates by zone, offer free shipping over an amount, or let customers pick up in person.
Stock per location
See exactly how much you have in the garage, the warehouse, the shop or the van.
Orders, refunds and shipping emails — one place
Every order, refund and shipping notice lives in one back office you can check from your phone.
What it costs
What it costs, next to what they cost.
| Black Squid | Shopify | Wix | |
|---|---|---|---|
| Monthly | From $150/mo | $49 CAD/mo (Basic) | $39 USD/mo (Business) |
| Apps needed for tax, shipping, reviews | None — included | Usually, for full coverage | Usually, for full coverage |
| Per-sale platform fee | None — Stripe's card fees only | 0% on Shopify Payments, up to 2% extra on another processor | None beyond your payment processor's own rate |
| French version | Built in, no extra cost | Needs a translation app | Needs the multilingual add-on |
| Who owns the site when you leave | You do — a full copy, yours to host anywhere | Shopify — your store lives on their platform | Wix — your store lives on their platform |
Shopify and Wix numbers are their own list prices, checked on 2026-09-28: shopify.com/pricing · wix.com/pricing/plans. Ours is the same number everyone sees on /pricing — see the full plan there.
Inventory
Stock where it actually is.
Every location shows what's on hand, and adding a new one is one screen — not a new subscription.
- Garage
- Warehouse
- Shop
- Van
- Dropship
- Amazon FBA
Add an item from your phone, snap a photo, and it's logged at the right location before you've put the box down.
Amazon
If you keep stock at Amazon, we can ship from it.
If you keep stock at Amazon (FBA), the store can read your Amazon inventory and have Amazon ship orders placed on your own site, through Multi-Channel Fulfillment. We are registering this integration with Amazon now; it ships to store customers when Amazon approves it.
- What we read: your inventory levels at Amazon.
- What we send: a fulfilment order, with your buyer's shipping address.
- What we never do: read your Amazon customers or your Amazon orders.
How it works
We build it from your product list. You approve it. It goes live.
We build it
We build your store from your product list and photos.
You check it
You check it on your own phone, exactly as a customer would.
You approve
You approve it, we connect Stripe, and it goes live.
We keep it running
We keep it running — orders, stock and updates, without you touching code.
Is this for you?
Built for a small catalogue, not a marketplace.
For
- A maker selling directly to customers
- A farm gate or market stand moving online
- A shop with 20–500 products
- Anyone paying Shopify plus apps to sell forty things
Not for
- 3,000-variant catalogues that need live freight quotes
- Marketplaces — multiple sellers on one storefront
- Subscriptions for physical goods
Questions
Straight answers, no fine print.
Do I need a Shopify account?
No. The store runs on your Black Squid site — no separate Shopify, Wix or other platform account required.
Who handles tax?
Stripe Tax calculates GST, HST or PST automatically for every order, based on where it's shipping. You never set provincial rates by hand.
Can I leave and keep my store?
Yes — leave whenever you want. You keep a full copy of your site and every byte of your data.
Can customers pick up?
Yes, if you turn on pickup at a location — it shows up as a free shipping option right in checkout.
Can I sell in French and English?
Yes. Every product, page and email is written once and shown in both, at no extra cost.
What about Amazon?
If you keep stock at Amazon (FBA), we can read your inventory there and have Amazon ship orders placed on your site once our Amazon integration is approved. We never read your Amazon customers or orders.
Send me your product list and I'll build the store first.
You pay when you approve it — not before.
Send your product list