← Examples of our work · Case study
EasyYield — a publisher that runs itself
Canadian personal finance, published continuously. The pipeline researches a topic against real sources, writes it, illustrates it, renders video, and posts it — on a schedule, without anyone opening a CMS.
- Dailyarticles and videos, on a schedule
- Sourcednumbers come from fetched pages, never from a model's memory
- Illustratedartwork generated per piece, not stock photography
- Hands-offnobody logs in to publish
What was built
An end-to-end content pipeline, not a scheduler.
Research before writing
Topics are researched against live sources first. Any figure that appears has to come from a fetched page — the writing step cannot introduce a number of its own.
Illustration per piece
Artwork is generated for each article and video rather than pulled from a stock library, so nothing looks like the last six sites you visited.
Video as well as text
The same source material becomes a narrated video, published to its own channel — one piece of research, several formats.
It publishes itself
Scheduling, posting and syndication run unattended. The interesting part is not automation, it is that the output is worth publishing.
Why it matters for you
This is the same content engine behind the Grow plan.
A trades site does not need a video pipeline. It does need articles that answer what customers actually search for, published regularly, without you writing them. That is the same machine with most of it turned off.
